Facing the World

A Case Study



Working together since

March 2019

Services Provided

  • Systems Integrations

Solutions Integrated

Tools of transformation

Beauty tech experts CurrentBody offer the largest selection of safe, clinically proven electrical health and beauty products in the world. Offering global shipping, their complete selection of aesthetic technology can reach homes anywhere in the world.


Worldwide logistics

In November 2020, CurrentBody opted to integrate their ERP, Brightpearl, with logistics masters SEKO EU. Seamlessly automating the European fulfilment process provided accuracy and efficiency. Time that would have been spent on manual processing could now be funnelled towards the more important business of expanding into new markets.

And expand, they did.

Fast-growing in Asia, it soon became apparent that a logistics company to facilitate a multi-warehouse integration would be needed. JD International Logistics could cover Europe, US, Japan, China and South Korea for CurrentBody, empowering them with the tools to achieve remarkable growth across continents. The integration was built, and orders started rolling in for distribution across the globe.

As with all the best technical improvements, growth was inevitable. In 2022, CurrentBody’s tech stack was expanded to include SEKO China. Specialist and scalable solutions provided from SEKO’s state-of-the-art Hong Kong facility replicated the accurate, efficient fulfilment in place in Europe, to deliver excellence, every time, across Asia.

Detailed testing was performed on delivery addresses written using logographs to Korea, Japan, Taiwan, Macau, Philippines, Singapore, Hong Kong, Indonesia and Vietnam, so the team could be confident that courier labels were accurate.


Scalable solutions

Fast developing merchants like CurrentBody need to be able to scale quickly and easily whilst delivering remarkable customer experience. They don’t want to be wasting time on manual processing. So, along with warehouse expansion in the UK and US, it made perfect sense to automate WMS logistics completely. With an integration between Brightpearl and Peoplevox, CurrentBody have a scalable warehouse management system that can handle surges in demand, fully automated in a way that optimises business.

“The time that our logistics integrations have saved us have allowed us to focus on growing – and expanding into new markets has been key to our continued success.”

Rick Ellis, Head of Operations

Platform perfection

Customers have come to expect best-in-class service for CurrentBody’s pioneering devices. Combining Brightpearl’s retail operation engine with expert third-party logistics platforms allows retailers to operate at the top of their game – leveraging systems that will help them build a strong, loyal customer base around the world.

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