Stephanie Carswell spent her childhood with a pencil in hand doodling on anything and everything. As her artistic skills developed, she started selling and teaching. Her workshops evolved into kits and in May 2013, Hawthorn Handmade was born. Now one of the UK’s best known and female-led craft companies, Hawthorn Handmade partners with key brands such as John Lewis, Waterstones and LoveCrafts.com.
In June 2022 the team made the decision to launch Brightpearl as a linchpin of their tech stack to drive efficiency in their operations freeing up time to follow up on new opportunities. As an expert in Brightpearl, b.solutions was engaged to integrate Brightpearl with other crucial platforms underpinning the Hawthorn Handmade business.
Account growth
One of our most popular Brightpearl integrations, with QuickBooks Online, was first up in the redesigned tech set-up. The team knew QuickBooks well, and together with b.solutions they were able to take it to the next level automating everything from supplier invoices to payments, sales revenue from all channels, across the world; inventory and cost of goods, all in real time, cutting out manual processing from the day-to-day operations.
Marketplace integrations
Both Etsy and Faire marketplaces have played a significant role in the growth of Hawthorn Handmade. Crafting kits had been flying off Etsy’s shelves for nearly 10 years to a well-targeted and vast customer base. In just over a year, Faire wholesale sales had surpassed direct sales from www.hawthornhandmadewholesale.co.uk. No surprise, since merchants can currently sell to up to 500,000 retailers across Europe, North America and Australia on Faire.
How could we possibly improve this?
By connecting Brightpearl via our bespoke integrations to Faire and Etsy, Hawthorn Handmade were able to seamlessly position their goods in front of the Etsy and Faire audiences, with product, inventory and order synchronising in real time.
