Supporting sustainable distribution and growth

A Case Study


The Flex Company

Working together since

Dec 2019

Services Provided

  • Systems Integration
  • Custom Builds

Solutions Integrated

A company on a mission

Californian based The Flex Company is on a mission to create body-positive experiences for people. Founded on the belief that people deserve innovative, sustainable, life-changing period products, and growing fast, The Flex Company were looking for an equally innovative way of distributing their products throughout the US and Canada.


Positively impacting growth

First, an integration between their ERP, Brightpearl, and Third Party Logistics partner, Saddle Creek Logistics, offered a way for The Flex Company to access their B2C channel smoothly and effectively, positively impacting business growth with ease.

Then it was time to hit big retail. Advantage Solutions, an EDI Management Company, was integrated to enable a fully-automated sales process to major department stores and retailers across the US. This meant that creating and receiving large B2B orders and the subsequent transactions, fulfilment and processing, was now a piece of cake.

With sales increasing at a rapid pace, an integration between Brightpearl and QuickBooks Online Accounting kept the quotes and invoices flowing. Simplifying their reconciliation processes and now with no need for manual updating, the team were free to focus on growing the numbers.

Automated marketing platform, Klaviyo, was connected to allow The Flex Company to use their data to serve customers with highly relevant messages. Strong customer relationships would lead to increased sales, brand advocacy and loyalty.


Breaking through logistics barriers

Being able to determine stock availability at each warehouse and calculate the geographical distance of each sales order via an API with Google geocoding was a breakthrough for The Flex Company’s systems. Not only did create a custom app to do this, but with the relevant data then being fed out to various Third Party Logistics partners across the country, transport costs and mileage was minimised, helping customers, the business and the environment.

“The logistics that we now have in place have enabled us to scale at speed with ease. We can now take our products to more women across the US and Canada and create more and more life-changing experiences through the products we make and the conversations we spark. Working with has made a complicated project clear and easy. We can rely on them to deliver on time, every time and we’re thrilled with the technical solutions we now have in place.”

Daniel Barkin, Director of Supply Chain - The Flex Company

The Flex trajectory

Marketplace integration with the world’s largest omnichannel retailer, Walmart Marketplace, opened up sales opportunity further still. With their products fully integrated into the marketplace and efficient distribution, The Flex Company are on an important trajectory in their mission to create body-positive experiences.

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