Brightpearl - Wayfair Integration
Seamlessly position furniture, home furnishings and decor goods in front of a vast and targeted customer base.
Overview
Wayfair offers one of the world’s largest online selections of furniture, home furnishings and decor. Driving customer loyalty and building market share, it’s no wonder the platform is affecting significant growth for its vendors.
Our integration allows Brightpearl merchants to seamlessly position their goods in front of Wayfair’s vast and targeted customer base.
Integration provides:
Position your goods in front of one of the world’s largest online selections of furniture, home furnishings and decor with over 60 million unique visitors. Spending about fifty per cent of its total revenue on advertising, Wayfair will continue to bring in new sales, supporting your growing business.
With inventory levels automatically updated in Wayfair, not only will your customers have a great experience buying through you, but you can rest assured that you’ll be making the most of Wayfair’s sales opportunities without ever overselling.
For merchants using the Castlegate model, inventory levels in the virtual warehouse are also automatically aligned via a stock sync from Wayfair.
New sales orders for your goods on Wayfair are created automatically in Brightpearl, ready to be fulfilled, so you never have to worry about missing an order. Available stock is automatically allocated, the sales order acknowledged, and shipping details synchronised between the two systems.
For merchants who use the Castlegate model, sales orders are automatically pushed to Brightpearl, and then immediately acknowledged and shipped using a Brightpearl Castlegate virtual warehouse.
Scope Review
Dropship Order Creation
Dropship sales orders are created in Brightpearl
Dropship Order Acceptance
Dropship order acceptance is sent to Wayfair upon successful allocation
Dropship Shipping Notification
Order despatch confirmation is sent to Wayfair from Brightpearl
Dropship Inventory Sync
Stock updates in Brightpearl are pushed to Wayfair
Castlegate Order Creation
Castlegate orders are created, acknowledged and immediately shipped in Brightpearl from the Wayfair virtual warehouse
Castlegate Inventory Sync
Castlegate stock levels are synchronised with the Wayfair virtual warehouse in Brightpearl
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