One of the leading barcode-based products and solutions providers in the United States, Advanced Automation has been selling a wide-range of barcoding equipment, supplies and software for over 30 years. In 2019, the team started using Retail Operating System, Brightpearl, and b.solutions set to work on integrating Brightpearl into the Advanced Automation tech stack.
The first task was to get their accounting system hooked up. Integrating their QuickBooks Desktop account with Brightpearl, Advanced Automation could keep their revenue, inventory, payments and commitments in check.
Then, TrueCommerce, an EDI platform that helps businesses be more connected, was brought into the frame to grow their offer. And that’s just what it did for Advanced Automation. By integrating TrueCommerce and Brightpearl, the team were able to automate multiple supplier relationships via drop-shipping, meaning that Advanced Automation could offer their customers an even wider range of products. They were also able to automate many processes with those suppliers such as order placement, acknowledgement and invoicing.
It was time to spread the word and Salesforce had just the tool with Pardot, a B2B marketing automation tool. Order information and customer accounts data from Brightpearl were fed into Pardot via a custom-integration built by b.solutions. This facilitated a data-led communication strategy for Advanced Automation, including both transactional and marketing emails.