Conscious fashion

A Case Study



Working together since

May 2021

Services Provided

Systems Integrations

Solutions Integrated

A conscious approach

Sustainable womenswear brand, Albaray, was created in 2020 by an all-female trio with over 25 years’ experience in the fashion industry. All three had an unwavering desire to move forward with a thoughtful, environmentally conscious fashion brand.

This small team thinks big and knew that the within the system set-up there was opportunity to accelerate business growth by working in an efficient way selling online, via concessions all over the UK, and most recently setting up their own stores. 


Quality accounting

Each stage of the process for every piece of clothing was carefully considered, from the sourcing of suppliers to the finer detail of the packaging. To complete the product’s journey at Albaray, we connected Xero and Brightpearl so that the team could see real-time sales coming in and payables lining up. With the data synchronised between both systems, everyday accounting tasks were simplified, and the team could focus on growing the brand.


End to end

The next step of the journey was distribution to customers across the UK. By integrating Brightpearl with award winning, end-to-end supply chain specialists, Torque, Albaray fully automated their logistics and exceeded customer expectations all at the same time.

“The work done by has supported our growth whilst freeing up our team members. The impact of this on a small team is incredible.”

Kirstie Di Stazio, Chief Commercial Officer and Co-Founder

Trading partner integrations

Albaray are proud to be stocked in John Lewis, M&S and Next. And with multiple trading partners, tracking product level sales, fees and returns management by store was administrative task growing in in line with revenue. To simplify the Monday morning sales reporting, we developed a Concessions Sales Import tool. Starting with John Lewis, their weekly sales report was automatically imported into Brightpearl with sales, fees and returns by store by SKU. Replicated for Next, Albaray’s trading partners weekly sales were now integrated simply, with a click of a button. 

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