Serious fun

A Case Study


Home Leisure Direct

Working together since

Nov 2022

Services Provided

  • Systems Integrations
  • Custom Builds

Solutions Integrated

Cue, automation

From pool tables to pinball machines, award-winning Home Leisure Direct have been delivering the world’s finest and highest-quality games room products for people who like to have serious fun. With no set product bundles or standard SKUs, automating their stock, orders and shipping was a challenge that the team was keen to get stuck into.


Running the table

Both Brightpearl and Salesforce were in place as software lynchpins within the tech stack. Sales flowed into Salesforce and Brightpearl sat at the heart of the retail operations hub, but there was a gap. Data didn’t flow between the two. So, we implemented an integration to ensure all sales opportunities were in sync.

To complete the end-to-end automation of the sales process, we then integrated Brightpearl to Home Leisure Direct’s chosen shipping partner; Route 1 Fulfilment, who go the extra mile to make sure the specialist nature of everything Home Leisure Direct sells, is delivered flawlessly.   


Keeping score

Seasonality is a huge consideration for stock logistics in the super-sized games retail world. Home Leisure Direct wanted their customers to be able pre-order in periods of high demand. With our Salesforce forward allocation app, they can allow ‘on-order’ PO quantities to be pre-ordered on their site. These pre-orders are then automatically allocated when stock arrives, meaning timely-turnarounds and happy customers.

Home Leisure Direct will never be ‘out of stock’ again.

“There has been a major shift in our business. Since working with, our systems are working for us, not the other way around. Our process is fully digitised, saving us time and improving the customer experience.”

Chris Baker, IT Manager

Chalk it up

The last stage in the game was to simplify everyday accounting tasks. So, we connected Home Leisure Direct’s Brightpearl account with their finance software Xero. Revenue, future revenue, inventory, payments and commitments are all kept in check, freeing up time for the team to focus on growing the numbers instead.

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