Mancunians Rob Brigham and Fred Royle set out in 2017 to carve a niche in the “Modern Outdoor,” market, with a business that embodies the spirit of adventure and style. Their carefully curated list of brands including KAVU, Gramicci, Montbell and Elmer Gloves, aren’t just products; they represent a fusion of rich history, practical outdoor gear, and fashion-forward lifestyle essentials. These items seamlessly transition from rugged outdoor use to everyday modern life, making them versatile and indispensable.
By managing logistics through their expansive 4,500 sqm distribution centre, Rob and Fred took control of a critical aspect of their business, ensuring that their customers receive not just products, but a promise of quality and reliability.
But, to truly scale their operations, they knew they had to automate key parts of their business…
Integrating accounting
The accounting side of things was ripe for automation. Simplification, streamlining, and error reduction were just the beginning of the benefits. By integrating the business’s retail operations backbone, Brightpearl, with Intuit’s user-friendly QuickBooks Online, Wisdom & Effort gained the ability to real-time track revenue, costs, assets and liabilities and refocus their efforts on scaling their numbers.
Automating wholesale
Enter JOOR, the world’s leading wholesale management platform. With its global reach, cutting-edge technology, and flawless order management, pairing JOOR with Brightpearl was a game-changer. This powerful integration, tailored for Wisdom & Effort, unlocked new levels of efficiency and sales potential, allowing them to scale their operations and boost sales without the added workload.
