System wellness

A Case Study



Working together since

Nov 2021

Services Provided

  • Systems Integrations

Solutions Integrated

Pillow talk

Award-winning bbhugme is a trusted wellness brand selling effective products and solutions to aid sleep, nursing, and pregnancy. Empowering pregnant women to live happy and healthy lives, over 150,000 mothers across 88 countries have now benefitted from their expertly-designed pillows.


Feeding exchange rates  

Selling in multiple countries often means dealing with multiple currencies, something that can hugely complicate accounting tasks. is the world’s trusted currency authority where businesses can check exchange rates, send money internationally, and access free currency tools. Integrating with Brightpearl provided bbhugme with accurate currency rates. Selling in multiple currencies was no longer a headache.

And the process improvements for finance didn’t stop there.


Embracing accounts 

Automating bbhugme’s books would give them the means to know exactly where they stand financially in real-time, to track their liabilities, and to free up time to spend on more important tasks. So we integrated QuickBooks Online with Brightpearl to automate the US market accounts and international sales.

Closer to home, 24sevenoffice was seamlessly connected to the tech stack and perfected the accounting process set-up. This Norwegian system deals with all formats for incoming and outgoing receipts, with fully integrated functions; from scanning receipts, invoicing, banking and accounting. bbhugme’s Scandinavian home turf was now also fully automated.

“Working with has been an excellent experience. We were kept fully informed at all stages of the project and they expertly guided us through each integration with ease.”

Guri MacFarlane, CFO

Healthy logistics

Shipping to so many countries is also a challenge in logistics.

bbhugme products were being picked, packed and shipped with On Air Direct, Holship (Ongoing WMS) and  EWFulfilment (Mintsoft). We integrated all three 3PLs with Brightpearl to ensure a seamless flow from order and fulfilment to despatch and delivery, worldwide.

Pregnant women from Norway to New Zealand were soothed and assisted with bbhugme’s award winning products. And the orders keep coming.

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