House of Hackney, the luxury British interiors and lifestyle brand, has always embraced growth with creativity and innovation. Since 2016, b.solutions has been by their side, crafting a systems landscape that supports their evolving business needs. In our previous case study, we explored key milestones in their journey, from integrating Magento to Brightpearl to automating production management processes.
As House of Hackney continued to flourish, the need for deeper customer engagement and streamlined sales operations became evident. b.solutions stepped in to unlock new levels of efficiency and insight.
HubSpot on the dot
To elevate customer engagement, the integration of Brightpearl with HubSpot was a game-changer. Data synchronisation ensured that orders and credits flowed effortlessly from Brightpearl to HubSpot, allowing customer grouping by spend. House of Hackney can now automatically assign price lists based on the customer tier. With this integration, House of Hackney gained the tools to better understand and connect with their customers, enhancing the overall experience, driving more meaningful personalised engagement and post-purchase marketing.
Shopify and beyond
Managing multiple sales channels became more complex as House of Hackney expanded their product offerings and customer base. And with a move from Magento to Shopify, our advanced integration between Brightpearl and Shopify provided the flexibility needed to maintain retail excellence. Multi-factor channel bifurcation for D2C, B2B and POS, and advanced tax-mapping enabled House of Hackney to navigate a complex retail environment with ease, delivering exceptional service to their growing customer base.
