On the Island

A Case Study


Pineapple Island

Working together since

February 2021

Services Provided

  • Systems Integrations

Solutions Integrated

Smart and resourceful makers

Born from a journey of solo travel and self-discovery, Pineapple Island exist to introduce the fashion industry to ethical jewellery and bohemian accessories that won’t cost the Earth. Connecting Bournemouth directly to Bali, Pineapple Island aims to break the cycle of extreme poverty by cutting out the big factories and putting money straight into the hands of smart & resourceful makers. 

Working this way demands efficiency. Prices must remain competitive, whilst still being able to directly contribute towards positive social change. There were ways that their retail operating systems could be enhanced to empower growth. And that’s when b.solutions came on board.


Automated accounting admin

It was crystal clear that automation would be the way for Pineapple Island to free up their time on accounting admin and focus on growing the business. By integrating Brightpearl with Xero, everyday accounting tasks could be simplified and Pineapple Island were able to see revenue and expenses automatically, while  easily reconciling associated payments thanks to their Xero bank feed. The team relaxed, knowing that their accounting was all taken care of.

“Sustainability is at the very heart of Pineapple Island and we can only achieve this with the right processes and set-up to avoid waste. Joining up all our retail systems has been a game-changer for us and we’re really grateful for the support from b.solutions and, in particular, Chirag.”

Nathan Jones, Managing Director

And all the shoppers under the sun.

Where better for Pineapple Island to access a wide and unique audience of shoppers than Etsy? One of the biggest global ecommerce markets, people come together to make, sell, buy, and collect unique items on Etsy.

To seamlessly position their goods in front of Etsy’s vast and targeted customer base, Brightpearl was integrated with Etsy, and the sales started rolling in with Pineapple Island’s picking, packing and shipment fully automated.