Fidget to focus

A Case Study

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Working together since

February 2021

Services Provided

Systems Integrations

Solutions Integrated

Tangent angles

Watching individuals interact with his art, Richard X Zawitz, Sculptor and Asian Art Scholar, realised that people everywhere had an undeniable desire to touch and manipulate these shapes. He focused on developing an accessible, 3-dimensional form. This led to his creation of the Tangle®.

Family owned and operated since 1981, Tangle continues to invent and develop products that stimulate the creativity of kids and adults around the world, and above all, spreading Peace Through Creativity!


Anytime, anywhere

Sales of the original fidget toy were only restricted by how many retailers could be supplied. By introducing SPS Commerce, Tangle fast-tracked business growth by accessing retail trading partners like Walgreens, Target, and Nordstrom. Ensuring they were EDI compliant, as well as offering strategic alliances, greater speed to market, and a fully automated end-to-end process from order to fulfilment, Tangle has positioned themselves as a top vendor across multiple categories at retail

CVS Pharmacy, Scheels All Sports, Academy Sports and Big 5 Sporting Goods joined the trading partner line up and all now access a single source of product information via the Brightpearl | SPS integration, resulting in an increase in Tangle’s volume of trade, but not their workload.


Collect and connect

One integral connection was missing: Walmart. With the world’s largest omnichannel retailer on board, Tangle set their sights on getting their products in front of 100 million unique visitors each month – allowing them to easily integrate their product catalogues, manage orders, arrange shipments and provide excellent customer care across their multiple brands: Tangle®, Tangle® BrainTools™, Tangle Therapy® & Wellness, NightBall® LED Sports, and Light Active® Safety Wear.

Our integration with Brightpearl made this effortless.

“The team have been particularly helpful in both their guidance and attention to detail. The integrations have taken our business to the next level and we are very excited about the doors that have been opened as a result.”

Jan Marie Zawitz, Director of Sales and Marketing

Faire play

With Faire, merchants can currently sell to up to 500,000 retailers across Europe, North America and Australia reaching new markets to grow their wholesale relationships. Connecting Brightpearl via our bespoke integration has allowed Tangle to seamlessly position Tangle®, Tangle® BrainTools™, Tangle Therapy® & Wellness, NightBall® LED Sports, and Light Active® Safety Wear in front of this vast and targeted customer base.

The integration even handles inventory levels so that Tangle never miss out on a sales opportunity or oversell stock.

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