Back in early 2023, Sculpted by Aimee launched Brightpearl as their retail operating system. At the time, the priority was clear: build a robust foundation that could support serious growth. We connected finance, 3PL partners and trading partners. We automated key workflows. We ensured visibility across channels. The tech stack was clean, controlled and built to scale.
And scale it did.
As the brand expanded, increased transaction volumes and strengthened retail partnerships, the demands on that foundation evolved. Growth at this level doesn’t require reinvention. It requires progression.
The next chapter focused on three strategic pillars:
- Advanced business intelligence
- Multi-3PL orchestration
- Unified cross-border commerce
Discoverable data
As revenue and operational complexity increased, reporting needed to move from reactive to strategic. To export core data and unlock deeper analytics, we integrated Brightpearl with Google BigQuery.
Our BI Integration extracts Brightpearl data via API, transforms it into a structured, analysis-ready format, and syncs it into BigQuery on a fully customisable schedule.
This isn’t a static data dump.
- Transactional data such as orders can sync hourly
- Product and reference data can refresh daily
- Sync frequency can be tailored by dataset
Once structured, the data becomes discoverable, easy to interrogate, model and visualise. To accelerate time-to-insight, we provide ready-made data views that join multiple tables and translate system fields into human-readable structures. From day one, the team can surface performance trends using tools such as Microsoft Power BI or Tableau.
As growth accelerates, clarity becomes a competitive edge.
Expanding fulfilment
Expansion brings merchants increased logistics complexity.
With additional 3PL partner (ShipMonk), and new WMS for Madison (Pimento), inventory and fulfilment workflows needed to operate seamlessly across multiple warehouses and regions. Standard integrations rarely accommodate this level of operational nuance.
Our advanced Brightpearl + 3PL integration enables:
- Real-time multi-warehouse stock synchronisation
- Automated order routing across 3PL partners
- Streamlined receipts and returns
- Advanced workflows such as warehouse transfers and product personalisation
- High-accuracy reconciliation and compliance processes
Built for high-volume environments, the integration ensures the supply chain remains fast, accurate and resilient as order throughput increases.
The infrastructure flexes without introducing operational friction.
One storefront. Two regions. Full control.
As Sculpted by Aimee strengthened its UK and EU presence, the business wanted to merge its UK and EU websites while maintaining clear separation between UK and EU sales for financial and operational integrity.
Using Shopify and our Advanced Brightpearl integration, we made that possible.
From a single Shopify admin — and even a single storefront — Sculpted by Aimee can now:
- Effortlessly manage TikTok, Quiver and Tapcart orders through Shopify
- Leverage Shopify Markets for international growth
- Sync orders and inventory seamlessly
The Advanced integration includes a whole host of features like product and price synchronisation, multi-factor channel bifurcation logic, customisable order download delay and advanced order field and currency mapping.
The result is a simplified customer experience externally and precise operational control internally.
